About Me
I'm Alejandro đź‘‹
Dear Guest,
Thank you for your visit!
Business can be chaotic.
Startups and early-stage businesses, especially, can be crucibles of chaos. Concepts, canvasing, validating, iterating, meeting, funding, selling…the list goes on.
And that can be good!
Startups, by definition, can thrive on the disruptive power their teams and technology introduce into the market.
But to say that the current speed of business is fast, is an understatement.
Moreover, the speed from concept to market has never been faster.
Even more so now with Artificial Intelligence (AI).
I’ve worked with over a dozen companies and studied dozens more, and I learned ONE key thing that made the difference between success and failure: learning increases survival.
But learning requires systems. While it is true that “gut feeling” counts for something, this doesn’t begin to return REAL value until after a critical mass of experience has built up over time. In fact, most of this experience is hard-won via consistent learning from failure.
Across the board, companies (Startups) that invest in streamlining, systematizing, and documenting their hard-won experience are the ones most likely to survive.
Sound hard?
It doesn’t have to be!
My consulting approach helps you (and your team) implement systems for creating the essential order from the chaos that brings forth learning, value, and survival.
With me, you move as fast as possible but as slow as necessary.
Current Clients & Projects (2026 - Present)
Industry: Education
Solution: Market Research, Validation, Project Management.
Results:
- Market research for a senior preventative health wellness center (Health Campus)
- Developed a customized AI-Assisted workflow for this Suburban development project.
Industry: Agriculture; AgTech; Diagnostics
Solution: Go-to-Market Strategy; Market Research; Business Development
Results:
- Awarded EXIST Grant (06.05.2026)
Industry: Life Science; Orthopedics
Solution: Go-to-market strategy; Marketing; Business Development; General Business Administration.
Results:
- Pending: Awaiting SAB Go-to-market Grant
Industry: Apparel; Ai; SaaS
Solution: Business Development
Results:
- Ongoing
- Stationery-based direct mail outreach strategy and implementation for client acquisition. Circumnavigating digital mediums that can easily be ignored.
Industry: Technology & Innovation Design Studio
Solution: Consulting
Results:
- Marketing strategy
- Podcasting and content creation
Past Results (2024 - 2025)
Industry: Life Science Data Management
Solution: Branding Consulting and Content Design
Results:
- Trade Show Material Creation
- Trade show banners
- Trade show booth graphic material
- Business card design and printing coordination
- SEO Optimization for website:
- 3 x More booth engagement
- 3 x Proactive lead generation
Industry: Life Science Software
Solution: Business Development Consulting
Results:
- Team workshop for company value and direction evaluation
- Market positioning research and consulting
- Evaluated SaaS offering
Industry: Life Science; Orthopedics; Senior Care
Solution: International Market Entry Research; Product-Market-Fit Evaluation
Results:
- [INCLUDE RESULTS FROM REPORT]
Industry: Education
Solution: Storytelling for Startups Workshop
Results: Held workshop for 10+ companies and founders from various industries, where they learned:
- How to "Find their Why" (Driving Purpose)
- Create a story for their product/service
- Communicate their company value to attract investors and allies
Industry: Education
Solution: Workshop for Writing Great Ads for Marketing
Results:
- Lorem ipsum
Catholic Creative Tradition (CCT) is an interdisciplinary coaching and business creation methodology rooted in the foundations of Catholic Social Teaching (Rerum Novarum) and the innovative monastic tradition.
It's my brand of tools and techniques designed to help people and organizations increase self-awareness and maximize performance results.
Why
I believe in the power of stories. Specifically, the stories we tell ourselves.
Those stories are the most powerful of all.
I developed CCT because years ago, I identified the stories that I was letting influence my life and felt how they only brought me confusion and pain. So I learned to rewrite them. The Method is rooted in my deep desire to make sense of my internal and external space; to bridge worlds. After years of testing on myself and sharing it with others, I'm finally ready to share it with everyone.
Pilgrim Roots
While I didn't know it then, CCT began in 2010 when I set out on my first pilgrimage - The St. James Way or Camino de Santiago as it is known by most.
St. James, Feb - March 2010; Burgos to Santiago de Compostela (500km)
We Can Work Together If
Learning A.I. for the Future of Work
A.I. is here to stay. Will you?
I believe AI can be used to amplify, not replace us. Sadly many people remain either unaware or scared about how to use AI to augment their existing skills. By working with me, you will gain insight into over 25 current AI tools ready at your fingertips that can win you back time, money, and sanity.
Aspiring Communicators
Whether you are a creative or a scientist, if you are bursting at the seams with thoughts, ideas, passion, and inspiration.
If you have a message you want to communicate but you've spent all the time perfecting your craft and now you need help in communicating it, the CCT Method can help you do just that.
Individuals in Life or Career Transitions
Transitions can be scary.
A lot of society growing up does not prepare us for uncertainty. However uncertainty became part of my life at a young age and I've since developed various tools and mechanisms for not only surviving but thriving under uncertainty.
Working with me will equip you with these skills and insights which I've spent the last 15 years developing and past 3 years studying deeply.
Creatives Seeking Business Advice
One of my first clients was a dear friend of mine who is a professionally trained illustrator. He studied at the prestigious Fashion Institute of Technology in Manhattan, New York City, and always voiced his desire to break out on his own to create his own comic books and help others to do the same.
Over the course of a few calls, I helped him assess his skill sets, audit his workflows so he could see where he needed help, and experimented with business models so he could go on to test the market with his first comic book run, build a successful Kickstarter campaign, and continue to build his dream to be a freelance creative.
His work now speaks to his community and has a loyal following.
If you are a creative who is looking to learn more about business so you can build wealth doing what you love, reach me via the form.
You can explore some of his work here.
Current or Aspiring Entrepreneurs and Business People
Like sees like, and entrepreneurs might as well be a species of their own. Almost endlessly creative, chronically curious, life-long learners, and thrill seekers, entrepreneurs are a special breed and their lives can frequently fall out of balance causing friction between family, friends, or themselves.
As an entrepreneur myself, I feel like I’m speaking to my own when I say finding this balance can be really hard. But I’ve developed a few rules and techniques over the years that have helped to keep me on course.
I don’t claim to have it all figured out. But I know for a fact that community building for one, is a great place to start.
High-Performance Individuals
The world has never been a more distracting, unsettling, and stimulating place. Noise abounds and the ever-increasing attention economy pulls mercilessly at our minds trying to irritate, agitate, and convert us.
High performers must learn a particular set of skills which involve the ability to calm their minds, tune out the noise, and take calculated risks. They need to make decisions they can be proud of later. The "Training" In CCT really starts here when you learn how to do just that.
My Values
I. The future is co-created, not predicted.
God has created us to create with him.
My research and practice have taught me many things, but perhaps the most convincing is that people love to collaborate and work together. We are, after all, social beings called to love, albeit simply at different intensities.
This is not only confirmed in our belief but in empirical research across business and behavior, which points to the reality that we almost always opt to co-create.
A co-created future is a shared one.
"It's difficult to make predictions, especially about the future" - Niels Bohr; Quantum Physics Nobel Laureate
II. The past is for reference, the present is for action, the future is none of your business
I do not believe a person is defined by their past. While past behavior can inform future results, I have seen time and time again what is possible when an individual rises to meet their life at a much higher level of self-awareness. You cannot know what will happen to you on any given day, but you can decide how you will react to it and to what extent it will form your character.
Start with the day.
Win the day.
"Not everything worthwhile can be measured, and not everything that can be measured is worthwhile." - W. Edwards Deming; American Polymath
III. There is no-thing.
It does not take long for the thinking mind to see the interrelated nature of nature. Ultimately, there is no one (singular) thing, any more than there is black without white or sound without eardrums.
Everything exists because it is in relation to something else. Accepting this and learning to interpret these relationships is the beginning of wisdom.
IV. You mustn't lose your madness
The first topic I ever studied formally was the role of psychological resilience and perhaps nothing supports resilience better than a good sense of humor. Few topics are as close to me as the topics of mental health, and yet nowhere is it more important to keep a sense of humor than in the darkest hours.
I grew up loving comedy and amazed at the superhuman abilities of the modern bards to take the seemingly ordinary and make it hilarious. In the most trying times of my life, I looked to humor to help me through it and I learned one vital lesson:
When you laugh, you win.
“You’re only born with a spark of madness; you mustn't lose it.” - Robin Williams
Testimonials
I've worked with dozens of clients over the years, and my list continues to grow. More detailed client testimonials can be found here.
Where
While I prefer to work in person, my practice spans several countries and is growing by the week. I am happy to coordinate sessions both online and in person as needed. Travel arrangements can be made for group work or business clients.
Subscribe to get FULL access
I believe in universal access to education, which is why the subscription to my general content will always be free. No great society was ever based on ignorance.
Your subscription will get you full access to all general posts and a monthly newsletter. The newsletter is a general digest of my insights from the month in several areas of life, including but not limited to the latest in business, peak performance practice, fitness, research ideas, philosophy, food, and fun.
Important Note - I hate to be bombarded by newsletters and material that isn't relevant to me or that I'm not interested in. While I hope you will find the content and newsletter full of value and insight, please write me to unsubscribe if you wish. No hard feelings.
Bio
I’ve been fascinated with philosophy and human behavior for as far back as I can remember. I hold a bachelor's degree in Philosophy, Psychology, and German Studies as well as a Master's in Business Administration from accredited US-American and German Universities.
My undergraduate studies focused on the neurobiology of psychological resilience. My graduate thesis focused on the decision-making processes, where I explored the role of effectuation and behavioral economics on how we make decisions under uncertainty.
I worked for two years in the printed media industry in Soho, New York, where I helped to coordinate projects for prominent clients.
I then had a brief stint in finance at the largest term-life insurance provider in the country, where I served dozens of families and individuals to help them achieve their financial goals. It was here that I first learned about how to build and manage wealth.
In 2015, I founded and managed a marketing agency that I ran out of my mother’s apartment in Queens, NYC - my first entrepreneurial venture at 26 years old. I moved to Germany in 2017 to pursue graduate studies and returned to a small and quiet but beautiful historic city where I thought I could make something of myself. Thankfully, I was right.
During my graduate studies, I worked as a business researcher at a German venture capital firm and then as a market researcher and business development specialist at one of their start-ups.
Presently, I am fully devoted to serving private and corporate clients with CCT and building out the podcast (among other entrepreneurial activities).
I’m a ravenous reader, chronic writer, and amateur cook. When the weather permits, you will find me biking, hiking, and climbing like a mountain goat.